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What is the difference between a livestream and a regular video?
Where can people watch my livestream?
How much does a video production cost?
What speed of internet is needed to broadcast successfully?
Single camera versus multi-cam
The production of a livestream differs from a traditional video in a few big ways. In a traditional video production, the shooting environment (ie, the set) is prepared with video lighting. There are actors or on-screen talent who are dressed in custom wardrope and make-up. The production consists of recording pre-prepared words and actions multiple times until the performance is just right. Finally, there is an involved editing process to pick out the best performances and stitch them into a perfect video.
In contrast, a livestream is produced on the spot in one take. Live productions will consist of several cameras capturing different angles and subjects. During the livestream all of the production team members are in communication with the director, who instructs the camera operators movements and edits between them live on the spot to create a cohesive final video.
The difference between these two types of productions can be thought of as the difference between watching a movie or watching a live play. Live events or performances lend themselves to a live production while a promotional video may be better suited to a traditional video production.
There are three main categories of places where viewers can watch your livestream, which are:
1) Your website or app 2) Third party websites - Facebook, Youtube, Twitch, etc 3) Living room TV - Roku, Amazon Fire TV, Chromecast
The good news is that you can pick and choose any of these options or even use them all! Of course the decision will be based on your market strategy. Would you like your livestream to be viewable only by subscription? Do you want to support your production through advertising sponsorships? Is your goal to reach the maximum number of viewers with no restrictions or interruptions?
Websites like Facebook or Youtube have rules regarding advertisements and generally leave your video "open to the public". Inside of your own website, on the other hand, you have total control of the presentation. Of course, who wouldn't want to watch your live production from the comfort of their living room sofa!
It will cost exactly ...
Wouldn't it be great if it were that simple? Pricing a video production is based on a fairly simple equation: Cost of equipment per hour plus cost of labor per hour. The complication in getting a realistic price is knowing what equipment will be needed, how large of a crew will be required and how long will everything take to setup, record and edit. Fear not! This is where the experienced producers of Triple Point Media come in. We will put together a production plan for you as part of our initial conversation and follow those blueprints to provide you with final quote.
That all sounds great, but how much will my video cost?
At Triple Point Media we strive to give you what you need. If all you need is a single camera pointing at your subject for an hour or two; we could provide you with unedited footage for as low as a couple hundred bucks. At the other end of the spectrum; a fully produced multi-camera live broadcasted production could be a couple thousand. The best way to find out cost of your video production is to call or email Triple Point Media and discuss your event with us so that we can provide you with an accurate price.
When it comes to determining the picture quality of your livestream video, the main limiting factor is the available internet bandwidth. When talking to an internet provider it is important to realize that there are two measurements when it comes to bandwidth, which are download speed and upload speed. Upload speed is the determining factor of livestream video quality, while download speed is of almost no importance for most livestreams.
Generally providers will tout a certain number of Megabits when pricing internet bandwidth packages. For instance, you may be offered a choice between a 10Mbps or 30Mbps connection speed. These advertised numbers represent the download speed of the given package. Upload speed in most cases is a fraction of download speed and is often not advertised. When selecting an internet package there will need to be a conversation with the provider about upload speed.
How much speed will you need to display a crisp smooth video? For a small video window on a webpage that will NOT be displayed fullscreen, you could get away with under 1Mbps of upload speed (you will notice quality reduction under 650Kbps). In most cases you will want the ability to display your videos in full screen. For this size of screen the following chart gives you some rough guidelines:
DVD Quality (480P) - 1.5 Mbps High Definition (720P) - 2.5 Mbps High Definition (1080P) - 5 Mbps
There are two main classes of livestream videos; these are single camera and multi-camera. The name is self explanatory, but how do you know which type of production fits your event? The answer will be determined by the type of event and the layout of the presentation.
For instance, if you are planning to livestream a single speaker as you would during a press conference, than a single camera video could be produced. This type of video can be produced at a lower cost because there is much less equipment involved.
If more than one angle, viewpoint or image will be displayed than a multi-camera or "switched" video shoot would be most effective and open the production to more possibilities. With a multi-camera production the speaker could be displayed onscreen beside their presentation for example. In some situations where there are many subjects or we want the viewer to see many different things in one room, a multi-camera production will be needed to properly present to the viewer.
