TOP 15 VIDEO PRODUCTION MISTAKES

These days, companies are investing an increasing amount of their marketing budgets in videography. And for good reasons, video marketing has shown to be highly efficient at converting customers and providing a profitable return on investment. However, not all businesses have the means to conduct their own video production. When this is the case, a company may decide to assign their video marketing to a seasoned video production firm.

The issue is that the hiring firm frequently lacks knowledge about video production and doesn't know how to choose the best video production company for them. This makes sense given that videography is a professional field and a rapidly changing industry.

It's crucial to do your research before making a major investment like hiring a video production company to handle your company's video production. The section below highlights some of the most avoidable mistakes companies make when selecting a commercial video production service.

Continue reading to find out more about the video production mistakes you should avoid so you can start publishing better videos about your company.

Mistakes In The Pre-production, Production, And Video Planning Stages

It's important to plan and prepare properly before you start producing your marketing videos or before hiring a professional service. What are your video’s objectives? What will be done with the video? What kind of video will best convey your message? All of these should be taken into account before producing the video. Here are a few mistakes to avoid throughout the pre-production, production, and planning stages of a video.

• Not Following A Script; Preparation Is Key

  Most people frequently make the mistake of producing videos without a proper script. You can arrange your thoughts and create a compelling story by simply putting pen to paper (or fingers to keyboard), so don't allow the idea of producing a professional video to intimidate you.

  Before filming, be sure to inform your video production service about your desired plan. Communicate your needs clearly and make sure the videographer is capable of transforming your ideas into reality.

• Assuming That Your Audience Will Be Interested; Give Them A Reason

  Another error you might make during video production is to think your viewers will find your video as fascinating to watch as your friends, family, and coworkers did. Although having the backing of your closest friends and family is crucial, you can't just assume that the viewers of your brand will like your video and spread the word about it to their networks.

  In the real sense, your video viewers will only be interested if they find it amusing or helpful. To ensure that your video is effective, hire a professional video production service to develop a video concept that demonstrates how your product's characteristics could assist someone in resolving an issue.

  There are countless methods to amuse your viewers while adding a little brand flair to your videos, and this is what makes them fascinating. Consider using attractive strategies to capture your audience's attention within the first few seconds or to spur their interest in what you have to offer.

  Take a step into your audience's shoes while producing a video to know if someone new to your brand would find the video fascinating. These concepts could be the decisive factor when choosing the best course of action to create a positive first impression.

• Doing It Yourself; Work With A Professional Instead

  Video production is a complex task that requires the services of highly skilled professionals. It also takes a whole lot of time and effort. You'll also need to acquire several pieces of equipment if you are to produce your business video on your own.

  Deciding to go through the process all by yourself is one of the worst mistakes you can ever make. Working with professional video production service providers will make the process stress-free and also guarantee quality video content.

• Using The Incorrect Tone; Stick To Your Brand Tone

  Coming up with the concept for your video requires extensive knowledge of your brand's core principles as well as the product or service you're promoting. All of these components, from background music and dress to writing and lighting, can affect how your audience feels after watching your video content.

  Make sure the video production service you intend to hire reflects the lively and social nature of your business. For instance, if your product is a fun social app, you wouldn't want to have a sad tone or a boring voice-over in your video. You run the risk of easily confusing your viewers if the appearance of the video isn't in line with your brand.

• Not Budgeting Properly

  Video Production is an expensive project that never comes cheap. Plan your budget before embarking on the project. You need a highly skilled and experienced videographer if you want a high-quality video. These individuals have spent years perfecting their craft and, in some cases, have undergone entire retraining to keep up with advancements in software and equipment.

  Even if you don't have a lot of money, a small budget to cover your most essential needs will go a long way.

• Not Citing Examples; Tell A Story

  Video offers people the chance to share narratives about their services or concepts without affecting any of the information they want to convey. This is one of the best things about it. The use of examples or storytelling in your video content is something your video production service should think about doing. Videos become more fascinating when examples and interesting stories are included, and they also help viewers follow and comprehend the information.

  Case studies and customer reviews are excellent tools for describing real experiences. You can clearly demonstrate the precise ways your good or service has benefited your clients by asking the correct questions.

  Through this method, your audience will be able to learn how your product might be able to assist them to solve their challenges. Customer references also bolster credibility. A viewer can be more likely to choose you over a rival if they are familiar with a company that uses your product.

• Not Being Imaginative; Think Beyond The Box And Be Imaginative!

  Video is a great way to launch your brand globally, whether your company produces a tangible good or a service. Video can be a useful tool that helps to answer questions and also stimulate people's curiosity.

  Your video doesn't necessarily need to feature someone giving an in-app tour or a hands-on/how-to to showcase or introduce a new product (although those are great places to start). You can even make it interesting at times! This is one of the situations where thinking outside the box is needed.

  You could make a fictional game show about your product, record a snappy jingle about its benefits, or compose a compelling story about how your customers utilize your product.

  Avoid working with a videographer that isn't creative enough to produce something unique in your video niche. Your video will be more captivating and memorable if you exercise a little bit of creativity. This will help your video to stand out from the crowd in a distinct manner.

• Poor Sound Quality; Ensure That Your Message Is Clearly Understood

  The quality of the audio contributes significantly to how people perceive your video. A bad communication setup might result in low engagement and a bad user experience.

  When recording sound for your video, there are three key factors to take into account: the area you're recording in, the distance of your microphone from the sound source, and the type of microphone you're using. Avoid working with professionals that are not capable of producing videos with premium sound quality.

• Choosing A Bad Location

  Your viewers will be looking around and not paying attention to your video content if you're recording in a distracting environment. Keep away from crowded settings, noisy coffee shops, and locations where people are distractingly occupying space behind you.

  Top-notch professional videographers understand the effects of bad locations on your videos. Do not work with videographers that are not concerned about your video location.

• Not Modifying The Video To Reflect Your Brand; Combine Everything

  If you want to help people get familiar with your brand, hire a professional that will incorporate parts of your branding within your video. Customizing your video to reflect your brand can bring everything together, whether by using design in post-production or through another innovative method.

• Shaky Footage; Stabilize Your Footage For A Professional Look

  Have you ever felt motion sick when watching a video? Shaky videos might be easy to ignore. Even though many cameras and setups have built-in stabilization, shaky footage still occurs occasionally.

  Fortunately, this can still be fixed in the post-production stages but to save you some time, you should work with a professional that can stabilize your video footage while you're on set.

  The key lesson to be learned from this is that you should ensure your videographer has enough stabilization tools available.

• Making Excessively Long Videos; Keep It As Short As Possible

  There is not much time for you to display your content because of your audience's limited attention span. Cut out any irrelevant information that doesn't directly relate to the subject at hand.

  It's advisable to keep your advertisement video under two minutes. When a video exceeds its allotted time, it means you're trying to cover too much ground at once. Consider working with a professional that's capable of producing follow-up videos if you can't convey your message all at once.

• No Effective Distribution or Marketing Plan

  Video requires a strong marketing or distribution plan in order to be successful, just like any other type of content.

  You need to make plans for how you'll increase the visibility of your video content and expose it to your intended audience. Unfortunately, uploading your freshly made video content online and calling it quits won't work. Your distribution strategy doesn't have to be complex, but it must exist.

• Ignoring Video Metrics Analysis

  One major error that you must avoid during video production is failing to utilize video metrics to gauge the effectiveness of your video.

  After all, without monitoring certain statistics, how would you know if your video’s purpose was accomplished or not? Once your video content goes live, you must monitor your video metrics in order to gauge your success and make future improvements to your video efforts.

• Omitting Call To Action; Direct Your Audience To The Next Line Of Action

  Even while your video may be stunning and receiving plenty of views, it's possible that it isn't generating the conversions you were hoping for. As a result, including a call to action in your video can help you instruct your viewers on what to do next after watching your video.

  You should include Calls to Action and other conversion tools throughout your content to personalize your video and open up options for deeper engagement, improve usability, and gather fascinating viewers' data.

Conclusion

Hopefully, knowing a few frequent mistakes people make during video production will give you more courage to make the best decision when hiring a professional video production service.

A superb video can ensure that your audience has a nice and memorable experience when they are introduced to your product or company for the first time. However, the reverse outcome is possible if there are mistakes in the footage. To effectively engage your audience, avoid making the mistakes listed above by working with a professional video production service like Triple Point Media.

Frequently Asked Questions

Q: What Is The Term For Filming Errors?

A: A blooper is a brief segment of a film or video production—typically a deleted scene—that showcases an error made by an actor or crew member. Additionally, it refers to a mistake that was made during a live radio, TV, or news report, typically in the form of erroneous grammar or technical flaws.

Q: What Constitutes Continuity Errors?

A: A lapse in the scene's or story's internal coherence is known as a continuity error.

Q: What Attributes Distinguish a Quality Video?

A: While conveying your message, your aim should be to engage your audience. Share valuable narratives with your audience to stimulate their interest in your brand. Be succinct and assemble a logical story.

Q: How Do You Prevent Continuity Errors?

A: Make sure the actor's eye-line corresponds to that of the previous shots in each scene. Give them something to keep their attention on. If an actor picks up a coffee cup in the main shot, make sure they do it consistently in each subsequent camera arrangement.

Q: What Is The Best Way To film Steadily?

A: Smartphones can be mounted on gimbals, which are mechanical stabilizers. No matter how much your hand shakes or jerks, the stabilizer ensures that your camera remains steady. The only time a tripod provides stability is when you are static.