10 BENEFITS OF LIVE STREAMING FOR BRANDS

Live streaming has steadily grown in popularity over the past few years among both customers and brands. According to recent reports, 80% of viewers prefer live streaming to reading blog posts. As a result, many brands are starting to understand that it produces higher conversion rates than other content formats.

At least 42% of Americans have previously watched live videos online. Live streaming enables viewers to participate in an interactive and more entertaining experience by delivering content in a brief yet compelling way. 82% of respondents who were asked which they preferred between social media posts or live videos selected the latter.

The use of live streaming as a video marketing strategy has several benefits. A live video is even more engaging than a recorded one. Businesses can engage with their audience through live streaming, create simple yet engaging content, and develop long-lasting client relationships.

Additionally, starting a live broadcast doesn't require much money or equipment. Even if you run a small business, you shouldn't have to worry about money because most social media platforms provide live-streaming video channels free of charge.

Let's examine the benefits that have led to live streaming becoming a popular marketing technique for many brands.

Benefits of Live Streaming

You may be wondering, how can live streaming aid your brand’s objectives?
Live streaming is a fantastic tool to add to your digital marketing toolkit, whether you use the free streaming options on social media networks or invest in high-quality video platforms for your brand.

Here are ten ways that live streaming can support the content you're already creating and help achieve your brand’s objectives:

1. Enhance Brand Recognition

Live events are a fantastic way to expand your network and create new leads for your brand. You can even collaborate with associate businesses and online influencers to reach more prospective clients.

Live streaming draws enormous crowds and stimulates people's curiosity. A New York Magazine study discovered that 45% of viewers would pay to see a live video of their preferred team, speaker, or artist.
Furthermore, if your material includes a video, customers are 39% more inclined to share it. Brands view this as a chance to instantly share material and information while also passing out their message.

Viewers often spread creative content that streamers share live on social media. This, in turn, leads to people being attracted to your brand and website.

2. Live Streaming Provides Quick Ad Conversion

You should concentrate on conversions after getting people's attention. Videos convert better than any other sort of content. Prospective customers are encouraged to proceed with a purchase when they are given a clearer picture of your brand.

Your leads get familiar with your products and services when they participate in an online event. They are more likely to make a purchase during or after the event because they have already made time for you and shown an interest in what you have to say.
64% of buyers are more inclined to purchase a product after watching an online video about it. Your brand will receive more exposure if you use sponsored video adverts that include links to your live stream.

Additionally, live stream performance is monitored in real-time. This eliminates the need for brands to wait for several days to get the video’s analytic data, allowing them to view results and make changes nearly immediately after posting your video.

3. Increase Brand Loyalty And Trust

Building trust and confidence with customers requires letting them see what you do or sell closely. Customers desire a strong sense of identity with the brand they support.
You can provide experiences that will increase their knowledge, appreciation, and trust in you and your brand by interacting with them via live videos.
Your ideal clients will eventually come around if you offer them useful content like sneak peeks, lessons, or instructional materials that suit their demands.

Regular live broadcasts aimed at decision-making processes can help you gain attention and make a mark in your industry. Your brand will gain credibility, internet traffic will increase, and you'll develop deep connections with your customers when subject-matter experts from your brand contribute creative ideas and solutions to issues affecting your customers.

4. Live Streaming Help Brand Remain Relevant To Their Audience

According to reports, the human brain processes visual information 60,000 times faster than text. Going live therefore provides your visitors with a lot of information in a short time, which is the way to establish and retain attraction.

You can easily stay in touch with anyone interested in your brand, no matter where they are, using streaming services. Consider streaming live on YouTube, Facebook, or LinkedIn Live. In that situation, alerts are sent to your followers each time you broadcast.

At the same time, live video is preferred over other types of content by some social network search algorithms. This is usually the case since live streaming is watched up to three times longer than other content.

5. Creates Opportunities For Interactions

Going live has its strengths, one of which is the ability to be real and improvise when necessary. As a result, live streaming is a powerful tool for gaining viewers' trust and demonstrating authenticity.
It enables brands to forgo formality, interact with consumers naturally, and invite users to participate in some sections.

On-demand video content has its role in marketing, but live broadcasts have a higher level of authenticity. There are opportunities for immediate feedback, and presenters are a little more natural. Additionally, you can increase viewer engagement by using a live connection, live chat, and Q&A sessions.

6. Increase Your Event Reach Beyond In-person Boundaries

Geographical restrictions are eliminated with live-streaming events, allowing you to reach a far wider audience. You can reach a global audience without making lengthy trip arrangements, saving both you and your clients time and money.

Brands can now reach their potential customers in a real-time digital environment thanks to various streaming platforms. It is now only a matter of choosing where to conduct your live stream, thanks to the diversity of live streaming platforms that are readily available online.
You can use anything from Facebook and Instagram to Youtube and LinkedIn, depending on your target market and your business type.

7. Interact Internally With International Teams

Live streaming provides interaction and connects businesses to an unreachable global online audience. More than 1,300 live events were streamed on Twitter during the first quarter of 2018, with 80% reaching a global audience.

Live streaming isn't just for communicating with other people. Relationships can be strengthened, and business culture can be improved. Many businesses utilize live video platforms to organize virtual meetings, training, team-building activities, and collaboration sessions for their teams since they are ideal for international, remote, or hybrid settings.

8. Generate More Income

Even free events can offer revenue potential. You may charge an entry fee for your live-stream event or a subscription fee for continuous participation.
For instance, you could sell branded goods, provide digital downloads, and advertise goods and services while the event is being streamed, or you can turn it into paid, on-demand sessions in the future. Sponsorship deals are another way of generating income during live stream events.

9. Repurpose Content

Most people require repeated exposure to information before it fully registers in their minds. Share sections of your live streams in your sales presentations, regular emails, and social media. Additionally, you can utilize your video content as a springboard to generate fresh content for infographics, ebooks, and blogs.

10. Instant Feedback

Live streaming also allows for two-way communication, which is an outstanding feature. While the streamer produces content on the other end, viewers can access them. They can talk to each other, give feedback, and post comments, and you can reply right away.

Customers will feel more involved in the live stream because of this. They are engaged and feel valued. Additionally, it enables you to learn what people think of your goods and services immediately.
You can adjust to the viewer's preferences as feedback comes in and maintain the value of your offers. This allows customers to relate better with your brand.

Additional Note: Many Viewers and businesses can easily access various live-streaming options. Now, as opposed to the past, anyone can start a live stream, regardless of background or broadcasting expertise. Furthermore, simpler interfaces enable customers to stream through their preferred devices whenever and wherever they want.

Additionally, integrating it into your marketing strategies isn't expensive. Live streaming options are available on almost all social media platforms, and most of these services are free. Even expensive options like video editing software are offered at competitive prices.

Conclusion

Live streaming is an excellent marketing strategy for various brands. This type of video marketing stands out from others, and it builds customer loyalty. Furthermore, the live videos make much more sense if you need to produce content quickly.

If you aren't live streaming already, this is the perfect time to start. Live streaming enables brands to engage their audience in fresh and creative ways. It's a great, economical technique to strengthen your brand marketing plan, establish contact with possible leads, and nurture your devoted clients.

If you've not started live streaming, you're missing out on the several benefits that it has to offer. Of course, It's not as easy as just producing video content, disseminating it, and enjoying the benefits of live streaming. To engage your audience and optimize the impact of your brand, the live video you produce must be of a high standard. You'll need the proper equipment and tools to produce that great and engaging content.
Now that you are aware of its enormous benefits, you can start live streaming immediately!

Frequently Asked Questions

Where Should I Start Live Streaming?
It's advisable to start with the bigger platforms since you presumably already have some followers there. You can start using Facebook, LinkedIn, and Instagram because of their user-friendly setups.

You should be streaming to the web locations where your audience is already present, just like the rest of your social media activities.

What Format Should I Use For My Live Stream?
Users will quickly lose interest in a pointless video after clicking on it. You'll stay on course if you plan a trajectory for your videos, such as a top 10 list or essential talking points. Live videos that are brief and straight to the point keep viewers interested and perform better when shared later.

How Can I Interact With Live Viewers?
Keeping your audience in mind is the first and most important live-streaming rule. It's easy to become tense and quickly skip your prepared talking topics. However, you'll definitely end up doing more harm than good if you don't interact with the people who have made an effort to attend. After all, nobody likes to feel ignored. Ask your audience questions, speak to them personally, and greet and thank all users who stop by.

How Can I Increase My Video Engagements Quickly?
When organizing a live stream, it's normal to worry that no one will show up or, if they do, that they won't interact with you. Sadly, that does take place.

The best strategy to increase engagement over time is to create content that is actually fascinating. Although an occasional giveaway is a good idea, engagement is nearly assured when you provide viewers the possibility to obtain something tangible (in addition to your incredibly helpful video content). Ask them to leave a remark or tag a friend to join a contest, and then watch the responses pour in.

How Can I Attract More Viewer To My Live Stream?
You should approach going live like an event. Notifying your audience in advance is essential for maximizing viewership. You can accomplish this in one or two ways. One way is to alert your already interested audience by posting on your channels some days before the live stream. You ought to consider running advertisements as well for better outcomes.

Creating an event is the second way to advertise your live stream; this is most effective on Facebook. You can then live stream from the event page while keeping track of who has shown interest.