HOW TO MAKE A VIDEO GO VIRAL
Nobody starts video production with the intention of making videos viewed by only a few people. Everyone wants to be famous, but making a viral video is often not as easy as it seems.
Most video producers start on the wrong foot due to various misconceptions associated with advertisements. Except for major events like music concerts, sports events, or the Christmas advert, people won't choose to watch an advert. People will likely only get aroused at that point and decide to sit down and watch an advertisement.
Why then do certain videos receive a ton of views while others don't even come close?
It's easier said than done. Going viral on social media demands time, effort, and readiness to fail. Keep reading for a detailed explanation of what it means to go viral and tips on how to do it.
What Does It Mean To Go Viral?
How to make viral videos is significantly different from how it was in the early days of social media. Today, going viral mainly refers to a situation whereby a video (sometimes a photo or a story) attracts the interest of the general public and receives massive views. This usually takes place on social media websites.
Video content can go viral if it connects with viewers and encourages them to share it. It can be relatable, unlawful, or debunking a misconception.
How Many Views Are Needed To Make A Video Go Viral?
The number of views required for a video to go viral is unspecified. However, most people - as well as social media platforms - would categorize a video as going viral if it received more than five million views in a week.
Some people define going viral as when someone watches or interacts with your video content or when they share it and encourage at least one other person to do the same.
How Do You Get A Post To Go Viral?
All video producers want their videos to go viral, but there is no foolproof strategy for making viral videos. Some of the biggest hits result from pure luck, while others are thoughtfully planned. Read on for suggestions on how to create viral videos.
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Do Some Research On The Top Video Formats
Different video formats have a higher chance of going viral than others. See the examples below for some ideas.
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Tutorials and how-to videos are trendy on platforms like YouTube, TikTok, Instagram, and other social media. Why? People desire knowledge. This might be anything from cooking tips, marketing tips, and money-making tips to cosmetic tips.
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"Did you know?" videos: These types of videos provide viewers with something fresh, much like How-to videos. It can be the origin of a well-known cuisine, a phrase that has been mispronounced for a long time, or even an obscure detail about a famous person. These videos function perfectly on platforms like TikTok, where nearly half of all content discovery is motivated by the desire to "learn something new."
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"What happens next" Videos: You can draw viewers in with a compelling before-and-after video of your business environment, home design, food, outrageous haircut, or something equally appealing.
Keep in mind that everything has the potential to go viral, including coincidences, bad timing, and bizarre natural happenings during the video production process. Keep your phone or camera close by, and be ready to film any interesting moment you notice. You'll miss opportunities like these if you don't.
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Follow The Latest Trends
Newsworthy trends, online challenges, and trending hashtags. Social media platforms' "Trending" sections are really helpful since they allow you to stay up to date and offer your hot opinion before anybody else. Consider setting up Google Alerts or a similar notification, so you never miss the most important trending topics related to your field or business. These trends often become saturated with viewpoints and high-quality content.
However, trend-watching goes beyond the news cycle. Keeping an eye out for content trends, fresh memes, well-known tunes, and more are the first step. After that, you need to utilize those trends quickly to provide great content that promotes your brand or company.
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Concentrate On A Single Niche
Focusing on a particular niche can be very effective. There are devoted fan bases on all platforms where you can find those interested in your business.
Going viral on social media groups and communities related to your business or brand is simpler since you have active audiences to work with. You are aware of their interests, so you can easily produce videos that not only attract them but also promote your business.
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Include Keywords In Captions, Hashtags, and Descriptions
Keywords are used by social networking sites and search engines to determine what content audiences are interested in. You can use a professional keyword explorer or simply search online to know what your prospective audiences are interested in.
Including the appropriate keywords in your captions will give viewers a quick overview of what you have to offer.
Hashtags: Popular and trending hashtags might help your content get more attention. Only the terms pertinent to your business or brand should be chosen, so do your research and don't use them in an unpleasant way. Include relevant keywords in the title and description, but once more, stay away from the spam trap.
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Make Your Content Relatable
Compose your video content perfectly, but avoid sounding scripted. This might not be easy to balance. Tell stories and play on people's feelings. Speak with your friends or coworkers. What prompts them to smile, click, share, empathize, and follow?
You can produce different types of video content and hope for the best, but understanding what makes people take action after watching videos will help you understand how to go viral. Music is one of the things that attracts individuals. The songs are more likely to connect with an audience if they are upbeat and appropriate for the situation.
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Make It Brief and Interesting
Follow the golden rule: "Get to the chorus, don't bore us." Keep it brief. Several algorithms utilized by social media sites give videos with a high completion rate a boost since it serves their best interests to promote content that viewers would actually watch through.
Use different video editing techniques to grab the audience's attention immediately and keep it.
If you're making an advert, try staying between fifteen and thirty seconds; it's short enough to pass your message but long enough to develop your story.
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Publish New Content Regularly
The algorithms of social networking sites often reward people who publish frequently and consistently. Make a schedule for yourself or even begin a content calendar to show the algorithm that you are active. Engage the audience. Like their feedback, respond to it, and also consider the criticism.
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Make Yourself Visible On All Platforms
Something may become quite popular on Snapchat, but Instagram never seems to catch on. Learning how to become viral on TikTok will differ from figuring out how to go viral on YouTube.
It's a learning curve that requires persistent attention to track the changing trends from one platform to another.
But be sure to cover all your grounds; by reposting your video content across all platforms.
Benefits Of Viral Videos
Any video marketer you speak with will tell you that the success and virality of a video directly affect how satisfied they are with the work they do. Of course, making viral videos is not a skill or a niche in which one may take pride. No one can come up to your business and guarantee that the video they are about to make for you will go viral and be seen all over the world. If someone tells you that, they are either giving you false hope or are simply out of touch with reality.
Viral videos are one of the most popular web marketing techniques in the modern digital age. In light of this, it's imperative that you continue to actively engage in video marketing in order to make them go viral as an online business owner. Most companies simply can't stop making videos until they strike the proper chord in terms of virality, which is due to the advantages that come with making a viral video. Let's examine a few advantages of viral videos on that level.
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Great For Branding
A fascinating way to convey information about your company, products, and services you are selling in a dramatic and humorous way is through a viral video. It is what keeps viewers interested in it. People tend to enjoy and identify with certain elements of viral videos. They entertain your audience while conveying the facts you need to share in a lighthearted manner.
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Affordable
You don't need to buy expensive video equipment or travel to distant places to make a viral video successfully. Videos that go viral are inexpensive. In reality, several viral online videos were only taken with a smartphone and posted to YouTube. Compared to videos made for TV ads or commercials, viral video production is more affordable. You can create a video describing your brand's mission for less than $500, and when it becomes viral, you may profit from it.
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Intended For A Specific Audience
Many commercial videos are not only generic, but they also appear to be unaware of the audience they are attempting to reach. However, as viral videos are always made with a certain target in mind, the same cannot be said of them.
Videos that go viral are detailed, humorous, accurate, and enjoyable in all ways. They are made with a certain target in mind, and if they successfully reach that audience, your firm may benefit significantly from their success.
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Entertainment Value
Have you ever seen an engaging viral video? Viral videos are shared widely due to how entertaining they are. Along with conveying the information you want to get through, they also give your audience something to get excited about. The excitement a viral video creates is what first makes it go viral.
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Sharable
One of the most important benefits of viral videos is that your audience freely shares them, ensuring that the message you want to convey reaches as many people as possible. Naturally, this is wonderful news for your company and could radically change its condition. Social media users often share viral videos and discuss them constantly, which is favorable for businesses.
Conclusion
All video production services would make viral videos if there was a specific way of doing so. However, does that imply that you should abandon video marketing? Of course not!
There is no perfect strategy to get a video to go viral. It can be difficult to predict whether or not your video will go viral online due to social media algorithms and the constantly evolving internet.
You shouldn't focus all of your efforts as a video producer on trying to produce viral videos. Yes, it appears fantastic on paper and receives a ton of shares, comments, likes, and press; nevertheless, does it actually attract your audience?
This is what you should be concentrating on. Even though you may not have millions of people as your audience, the people you have should be the ones you need to recruit for your business. That's not to suggest you can't make a video that addresses each of the cases above, nor does it exclude you from making a video that emphasizes building brand awareness. Just keep in mind that the people you need to influence with your videos are the ones who will eventually purchase your goods or services.
Frequently Asked Questions
What Is The Easiest Way To Go Viral?
Create material that is easy to share. You can easily increase your chances of becoming viral by producing material that is very relevant, practical, and instructional. Make your material simple to read and shareable to enhance social media shares. Consider interactive information, short movies, and infographics.
How Many Views Are Needed To Make A Video Go Viral?
Generally, a post is considered viral when it has 100,000+ likes or views and 1,000+ comments. However, the definition of "viral" is uncertain and varies depending on the brand. For instance, if a post has 10,000 views or more, you could consider it viral.
What Kind Of Content Has The Potential To Go Viral?
Not just brief challenge videos or witty memes can go viral. Narratives and infographics can also go viral. Basically, anything that resonates strongly with your audience and can receive a large number of likes, shares, comments, and views quickly.
What Makes My Video Less Viral?
Your audience won't be interested in your content if it isn't appealing. Creating video content for your target audience rather than for yourself is the primary solution.